Ton Overmars — Wine shop in Amsterdam

Ton Overmars has been a household name in Amsterdam West since 1971. Founder Ton started with a simple off-licence on the Hoofddorpplein and built it into one of the most complete drinks specialists in the city. In 2017 Hendrik Jan de Mari took over, now with his son Julian at his side. The new owners added a second, third, fourth and fifth branch in Watergraafsmeer, Gelderlandplein, Beukenweg and Oostenburg. The philosophy stayed the same: no special offers but "every day low prices", and 11+1 free on all wines. The team has now bought around 3,000 wines directly from winegrowers in southern Europe, without an importer in between, which keeps prices down and quality up. The range has more than 6,000 drinks: from simple table wines at €6 to Bordeaux Grands Crus, Champagne, Vintage Port, Cognac, malt whisky, grappa and everything in between. On busy Saturdays the queue runs through half the shop, but it's always worth the wait. Strong in top Italian wines (Masseto from Ornellaia, Guado al Tasso from Antinori, Brunello di Montalcino from Il Poggione), and also in small Italian producers from lesser-known regions. Free delivery in Amsterdam within 24 hours on orders of €100 or more. Five branches in Amsterdam, one in Bergen.